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Thursday in Atlanta, the SEC and ESPN revealed a collaboration that will pump even more money into southern college sports. Spencer Hall reports from the scene.

Tons of business stuff accompanied the announcement, but here's the basic breakdown of what the new channel means for fans.

Florida's athletic department has built the best program in the SEC. The SEC Network leaves the Gators uniquely suited to be showcased as the premier program in college athletics.

This is important stuff, you guys.

What a difference a year makes. One year removed from the Big 12 and Texas A&M has a 11-2 season in the SEC, a victory over National Champion Alabama on the road in Tuscaloosa, a Heisman winning Quarterback that may be the greatest Twitter troll in the history of college sports, a recently announced Mecca of college football in the South, and now we have the SEC Network.