It's a 50-50 split according to industry insiders.

News and notes from around the conference.

A certain bald dome might be illuminating your television set beginning in August of 2014.

It's you.

Different people have different perspectives on the conference's new network.

ESPN and the SEC certainly didn't undersell their vision for the new network. Now the hard part begins.

It's showtime.

Many in the sport have argued that the playoff will force teams to beef up their schedules. Is that really true?

If you're still confused, just remember these three simple things.