The AJC has a scoop today that the Chick-fil-A Bowl is going back to being the Peach Bowl. Chick-fil-A will still be the presenting sponsor, but the game is no longer going to have an exclusively corporate name.
There has been speculation for a while that the game's name would revert back to being the Peach ever since it became one of the six bowls in the College Football Playoff system. It would have been the only game with a corporate name, and corporate bowl names don't have the gravitas that games with more traditional games have. Turns out, that is exactly why the name is changing:
The change back to Chick-fil-A Peach Bowl stems from last April’s decision by College Football Playoff organizers to make the Atlanta bowl one of six rotating sites of national semifinal games.
The playoff organizers stipulated that the Atlanta bowl’s name would have to become more in sync with the other five in the semifinal rotation, all of which include a traditional moniker as well as a corporate sponsor: Allstate Sugar Bowl, Discover Orange Bowl, AT&T Cotton Bowl, Tostitos Fiesta Bowl and Rose Bowl Presented by Vizio.