10:25 a.m. CT: "I think Starkville could be one of the best college towns in the country." And with that, we're done.

10:20 a.m. CT: I noticed that the SEC display on the wall credits Mullen with two BCS championships. No, it doesn't work like that

10:12 a.m. CT: Dan Mullen just said that Mississippi State is not far from a national championship. Pay no attention to the 3-12 record in the SEC West

10:11 a.m. CT: I don't know why Dan Mullen keeps stressing that the first SEC game is a two-game swing. ALL OF THEM ARE

10:04 a.m. CT: Nod to the marketing department. "The billboards are just a part of the excitement they've created." And a great trolling opportunity.

9:58 a.m. CT: "Depth of quality teams that are in the SEC" Box checked.

9:55 a.m CT: Dan Mullen has not yet said Mississippi is OUR STATE. I am disappointed.