Snuggie Up: The SEC Is Still Marketing Gold
by Year2 on Apr 23, 2009 8:00 AM EDT
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PrintSo let's imagine you're selling a product. It's an as-seen-on-TV deal, but you're also big time enough to be in SkyMall. Never mind the fact it's actually the worst product in its extremely niche market. You need to move some units.
You hear that college sports are hot, maybe even recession proof. So, why not slap some university logos on there. You'll make $100 million! Just casually forget what the fans might think when they see this:
Ah ha! So that's what it takes to get peace in the Yellowhammer State. Oversized backwards bathrobes.
But wait, that's not all! Order right now and and we'll squeeze some more embarrassment in there for another couple schools for no additional charge!
Yup, that's the same exact guy who was just wearing the Alabama Snuggie in the other picture. Is nothing sacred?
All-Star Marketing is the name of the firm pushing these things, but they're clearly not all-stars when it comes to understanding the colleges behind those logos. Who exactly buys these things anyway?
(H/T: Darren Rovell)
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I've been waiting for this to happen.
Um, I don’t plan to make a purchase, mind you, but I’ve been expecting this. A couple of weeks ago I was in Athens for G Day with friends. We stopped by the bookstore and (in addition to exchanging pleasantries with UGA President Michael Adams (who was surprisingly not wearing a broad-brimmed hat and Jackie O sunglasses to negotiate what might reasonably be expected to be a less-than-adoring crowd)) joked with my friends that I’d seen a Bulldog Snuggie “over there”. I had not. Maybe it was there, after all.
that guy in the picture is the dude from the real world
Just another example of how reality tv sets you up on a platform to infinite success and stardom…..
Jealousy is the thread that holds TET threads together!
by The Voice of Reason on Apr 23, 2009 11:07 AM EDT reply actions
College Snuggie Sightings at SnuggieSightings.com
The Snuggie company will sell millions of these. And you will see these at football games and at tailgating parties nationwide, and probably Snuggie Pub Crawls…and I’m not part of Snuggie company (I just grabbed that screen name because it was available :0
You can check out the college snuggie news at http://www.snuggiesightings.com
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